The project
Episto is a market research platform founded in 2018: designing, programming, launching and analysing quantitative and qualitative studies on a single platform. Respondents are recruited conversationally through social media (social sampling) across more than 100 countries, and AI does the first pass on the analysis. More than 400 clients across retail, beauty, food and drink, banking, insurance, luxury and the research institutes themselves. 2,500 studies and 1.2 million respondents.
What Qraft did
Qraft works with Episto’s product and engineering team.